About The ROC Group

The ROC Group is a full-service communications consulting firm that helps organizations communicate with their employees and impact behavior. We assist clients with all phases of communication:

• Research and measurement
• Strategic planning
• Drafting and production in all media
• Web/application programming and hosting

Our clients represent a wide variety of industries and range in size from 750 to 150,000 employees.

Our Approach

When helping our clients develop a communications strategy, we lay the foundation in five areas that impact effective communication:

• How people think — We borrow from marketing principles and neuropsychology to create messages around emotional appeals and rational responses.

• How people act — We use behavior change techniques and change management concepts to accelerate acceptance of messages and get employees to take action.

• How people use information — We determine when to “push” information at our audiences, and when people can be expected to “pull” information (such as from a website).

• How to reach people — We identify proven techniques to help us map out audiences, communication vehicles and timing.

• How people learn — We apply adult learning concepts to aid in planning for communication vehicles and timing.

Where possible, we use research results to finalize the strategy — and to adjust it mid-course.

Our People

Our team is comprised exclusively of experienced professionals — we do not hire inexperienced consultants and then “train” them on our clients’ projects. Nor do we have a sales force. The consultants with whom clients initially work remain embedded in a project and do the writing themselves. We believe communicating is a skill that improves with experience and cannot be “pushed down” effectively.