We shape workforce understanding and behavior.

Diagnostics & strategy

  • Audience insights and segmentation/personalization
  • Issue-specific communication strategies
  • Communication assessments and audits
  • Contingency planning and issue management
  • Structured listening and observational research

Workplace experience design

  • Change communications
  • Workplace branding
  • Employer value proposition articulation
  • Involvement and engagement strategies for employees, managers and leaders

Digital channels

  • Web/mobile/microsite design and development
  • Digital channel coordination/vendor oversight
  • Custom technology solutions

Creative development

  • Multi-media storytelling and copywriting
  • Multi-platform design
  • Infographics and visualizations
  • Digital, video, print, audio


  • Culture and values
  • Promotion
  • Recruiting and retention
  • Talent development and learning
  • Mergers and acquisitions
  • Workforce growth/reduction
  • Benefits enrollment and education
  • Health and wellness
  • Retirement and personal finance
  • Total rewards and compensation
  • Executive compensation
  • Performance management
  • HR technology implementations (SAP, Workday, Success Factors)
  • Summary plan descriptions and employee handbooks


Hold one of our TAANSA Dives with your work team to discover how to make your change communications more effective.

TAANSA Dives are available to ROC Group clients. Contact us for pricing and details.


Explore the basics of TAANSA in a mini boot-camp for you and your team. Half-day on site.


Learn how to use the elements of TAANSA to address change communication challenges. Full day on-site.

Strategy Sprint

Apply TAANSA to one of your specific initiatives during the course of a two-day working summit, including a blueprint mapping your specific change communication plan by stakeholder. Includes two days on site, plus follow-up consultation calls regarding implementation.