how we work


To tackle our clients’ toughest communication and engagement problems, we tap behavioral economics, neuromarketing, individual learning and personal change. Plus, the user experience guides us at every turn.

At ROC Group communication and implementation are not an afterthought. Instead, we typically get involved early in a project, learning about your audiences, stakeholders and developing your business rationale.

We start with a common question: “How will success on this project impact your organization?”

From that core ROC analysis, we build a strategy, and then implement a solution — ranging from a single brochure, website or application to large-scale campaigns.