About

us.

Led by founder and CEO Janice Burnham since 1998, ROC Group is headquartered in Chicago with offices and teams across the U.S. Although many things have changed in two decades, Jan’s original purpose is still our driving mission today — a company big enough to handle complex problem-solving, while small enough to stay nimble and responsive to clients’ ever-changing situations.

Experienced, senior practitioners
staff every project,

no matter the size.

The team you meet is the team who stays to do the work.

Jan
Burnham
Founder & CEO
Jan founded ROC Group in 1998, gathering seasoned professionals dedicated to helping employees understand and navigate their benefits, workplaces and career paths. She is the architect of the cognitive science-inspired TAANSA™ - a ROC Group service that helps clients strategize and create solutions to thorny communication challenges.
Founder & CEO

Experienced, senior practitioners
staff every project,

no matter the size.

The team you meet is the team who stays to do the work.

Victor
Villanueva
Lead, Client Experience
Vic is a tactical strategist who helps his clients address the deep needs of their employees. He is beloved by his clients for putting his heart into every project. His expertise ranges across the breadth of HR issues, encompassing benefits and wellness engagement, focus group research, employment value and branding and diversity and inclusion. Vic can often be found speaking or facilitating events, on behalf of ROC, in and around Chicagoland.
Lead, Client Experience
Amy
Finsand
Lead, Central
Amy collaborates with her clients to help their employees navigate HR programs as well as complex change initiatives. Through strategic objective-setting, she gains a comprehensive understanding that enables “outside-the-box” thinking for creative solutions and complicated challenges. Amy is known in the Minneapolis market for bringing senior thought leaders together to share ideas and push our industry forward.
Lead, Central
Armie
Quinn
Chief Financial Officer
Armie runs ROC’s finance and administrative operations with vision and velocity. She plays an integral role in establishing effective operational processes that best serve our clients and drive us toward the future. Her expertise ranges from forecasting budgets, handling payroll, GAAP financial reporting, auditing, tax and forensic accounting.
CFO
Marcy
Lehman
Lead, Northwest
Marcy elevates her clients’ communications to empower audiences to take action. She cultivates strong relationships with client teams who value her strategic expertise ranging from workforce change to digital innovation: web strategy, usability, architecture and governance.
Lead, Northwest
Brian
Maurer
Director, Technology
Brian creatively devises unique technology solutions for complex HR data problems. He has directed the development of communication portals, benefit decision support tools, enrollment websites, total compensation statements, automated communication applications and HR data management systems.
Director, Technology
Greg
Olson
Chief Operating Officer
Greg has spent his career identifying the core challenges in client projects and distilling the most technical information into accessible communication. His expertise covers a wide range from executive compensation, pay programs and retirement benefits, to health and wellness, performance management and change strategies. Greg also serves to operationalize his expertise across the firm.
Chief Operating Officer
Mary
Barton
Adjunct Director
Mary works with organizational leadership to deliver strategically meaningful outcomes through workforce engagement. A former Fortune 100 executive with global expertise in branding, employee segmentation, new media and employee engagement — Mary’s work achieves a valued blend of business and audience insights.
Adjunct Director
Helping my clients succeed is why I love this work.
— Vic Villanueva
Kristen
Guzzardo
Creative Excellence
Kristen uncovers the core issues underlying communication challenges and elegantly reframes them in creative and meaningful ways. She is a natural storyteller who blends behavioral psychology, change leadership and organizational strategy to enhance brand experience and influence employee engagement.
Creative Excellence
Creativity is a key to our work; it's not a 'nice to do.'
— Kristen Guzzardo
Nancy
Cahill
Key Account Lead
Nancy pinpoints communication solutions to help her clients shine. She is well-loved by her clients, thanks to her work ethic, attention to detail and thoughtful questions. Her expertise includes employee engagement, executive communication and health and wellness benefits.
Key Account Lead
Beth
Hilden
Strategic Delivery Excellence
Beth balances the ideal and the pragmatic to deliver complex strategies on time and within budget. She thrives as a project manager and is recognized across disciplines as an expert in communication strategy, development and implementation, writing, editing and vendor management.
Strategic Delivery Excellence
Kaarina
Marsili
Key Account Lead
Kaarina creatively translates underlying business drivers into meaningful communications that connect with critical audience segments. She is a devoted writer who synthesizes large amounts of complex data, consistently hitting the target with grace and eloquence.
Key Account Lead
Jason
Mednick
Innovation Catalyst
Jason develops innovative solutions to a wide variety of human capital challenges. He leverages both an MBA and a master’s degree in journalism to gain comprehensive understanding of the most complex issues at the heart of each client project, then implements forward-thinking solutions with a laser-focus on outcomes.
Innovation Catalyst
Courtney
Thompson
Crisis & Issues
Courtney efficiently gains understanding of the most complex business challenges, then distills the issues into actionable solutions. She is a pragmatic strategist who drives projects to effectively engage stakeholders, get results and improve relationships across the organization.
Crisis & Issues
Judy
Bischopink
Benefits & Regulatory
Judy ensures her clients and colleagues stay up-to-date on the legislative developments that impact benefits communications. She makes "legalese" understandable thanks to her extensive experience with benefits and executive compensation plan administration, plan documentation and filings, and summary plan descriptions.
Benefits & Regulatory
Cecile
Nierodzinski
Key Projects & Delivery Excellence
Cecile employs superior project management skills to deliver thoughtful communications that address the business needs at the heart of each client project. Her specialties include project management, vendor coordination and campaign implementation.
Key Projects & Delivery Excellence
Less is more. We add value when we help our clients streamline their content.
Beth Rafferty
Meghan
Dougan
Senior Content & Digital Strategy
Meghan converts "corporate speak" into actionable information. As the ultimate team player, she will work tirelessly until the job is done and complex information has been clarified for the everyday user. Her specialties range from the depth of benefit programs to the expanse of creative media and digital solutions.
Senior Content & Digital Strategy
Emma
Nollette
Senior Strategy and Key Accounts
Emma believes in the power of intentional experience and culture design to strengthen brands and build agile, resilient teams. Working with Fortune 100 companies and scrappy start-ups she brings deep business acumen and expertise in health and wellness, performance management, compensation, and change management to clients.
Senior Strategy and Key Accounts
Beth
Greenfield
Associate Consultant
Beth keeps communications simple and easy-to-understand. Her colleagues and clients rely on her attention to detail, and she is a go-to resource for summary plan descriptions, enrollment excellence and health and wellness engagement.
Associate Consultant
Employees are a critical audience. They deserve the very best we can do.
— Carrie Reese
Gabrielle
Loring
Account Lead & Delivery Ninja
Gabrielle has a gift for completing the most complicated projects smoothly, with accuracy and excellence. She is valued by her clients and colleagues alike as both an efficient problem-solver and a creative guide. Her expertise includes employee engagement, total rewards marketing – and winning Gold Quill Awards.
Account Lead & Delivery Ninja
Beth
Rafferty
Strategic Delivery Excellence
Beth blends business strategy and technical information into some beautiful writing. She effectively articulates executive strategy to connect with tough audiences and makes complex material understandable, delivering it in ways that are relevant and useful for each audience.
Strategic Delivery Excellence
Marita
Maffit
Digital Content & Strategy
Marita designs empathetic, actionable communication strategies to solve the challenges that keep client audiences up at night. She is a detail-oriented problem-solver who believes in the power of communication to foster authentic relationships.
Digital Content & Strategy
Carrie
Reese
Key Account Lead
Carrie creates strategic messaging that supports business objectives, thanks to her comprehensive understanding of employee communication challenges. She is a strong project manager who consistently meets goals, with expertise in strategic planning, HR programs and internal communications.
Key Account Lead
Daniel
Freedman
Organizational Behavior & Insights
Dan partners with private, public, and social sector organizations to uncover efficiency and revenue-driving insights. With a BA in English Literature and MBA in organizational behavior and marketing, he particularly enjoys working with businesses to codify their defensible market position, value-proposition, and strategies for driving bottom-line growth.
Organizational Behavior & Insights
Erin
Gorman
Content Excellence & Digital Strategy
Erin puts herself in her audience’s shoes to craft communications that cut through the clutter. She efficiently re-frames challenges to help her clients and colleagues translate big-picture strategy into actionable next steps.
Content Excellence & Digital Strategy
Cory
Weaver
Client Service & Delivery Excellence
Cory discovers his audiences’ motivations, then taps into them to develop messaging that drives action. He communicates complex HR topics in a clear and engaging way, and specializes in total rewards topics such as health, well-being and retirement, as well as employment value, branding and change management.
Client Service & Delivery Excellence
Digital is a game-changer in HR communications.
— Jason Mednick
Christine
Kozak
Office Manager
Chris supports ROC Group consultants and clients while remaining calm in any situation. Eternally optimistic and slightly irreverent, her drive to meet every request and challenge with a positive attitude has established her as a go-to resource for her colleagues – plus she’s a top-notch proofer who delights in the New York Times’ copy-editing quizzes.
Office Manager
Zachary
Risdon
Technology Innovations
Zak brings unique technological solutions to the communications challenges of HR programs. He collaborates with clients to gain comprehensive understanding of audience drivers, then develops concrete approaches that leverage technology to connect employees with needed information.
Technology Innovations
Ian
Israel
Web Development & Animation
Ian applies a zest for detail and planning that helps him wrestle the best outcome out of every adventure, whether he is teaching people how to survive in the great outdoors or solving a thorny HR portal problem for our clients. He loves the transformative promise of great technology, and especially enjoys helping clients discover new technologies that help them save time and exactly meet their needs.
Web Development & Animation
Steve
Scholz
Project Support
Steve provides steady-handed administrative support to ROC clients and is known for his unique patience when proofreading long and complicated technical material, ensuring every word, link and phone number is double-checked and accurate.
Project Support