Our

approach.

Understanding how people feel, think and act helps us create smarter communication strategies and solutions.

Our proprietary approach, TAANSA℠, combines the latest research in psychological safety, behavior design, neuromarketing and story science.

Trust.
Build trust in both the message and messenger to overcome skepticism.
Building trust
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Leadership messaging
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Channel strategy
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Employee feedback
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Manager tools
Affinity.
Leverage affinity with your brand and message by aligning mission, motivation and purpose..
Forming affinity
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Employment value proposition
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Focus groups
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Narrative development
Attention.
Capture attention by tapping into emotion, which the brain favors over information.
Grabbing attention
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Marketing strategy
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Copywriting
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Digital graphics
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Video
Need.
Craft a narrative and resolution that resonate through the ebb and flow of motivation.
Establishing need
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Audience segmentation
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Motive matching
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Story science
Solution.
Properly position change in your story structure to help audiences draw accurate conclusions.
Applying solutions
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Interactive digital
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Campaign strategies
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Educational tools
Action.
Make taking action easy and purposeful.
Empowering action
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User testing
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Persuasive technology
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Engagement events