Employee Benefits

Branding Total Rewards for attraction and retention

Their story

In today’s challenging business environment, demands on the logistics and supply chain management industry continue to evolve, and as a result, competition for talent is increasing. This makes it more important than ever that C.H. Robinson focus on attracting and retaining employees. One way the company has worked toward this is in building its benefits and programs based on employee feedback and marketplace benchmarking.

The challenge now? To better promote the value of the expanded offerings through a Total Rewards framework and brand.

How we helped

  • Total Rewards narrative
  • Communication plan
  • Total Rewards brand, including guidelines and key visual elements
  • 2021 digital benefits guide for Annual Enrollment


  • The communication plan provides a roadmap to build awareness and drive engagement among employees and candidates in the plans and programs that make up C.H. Robinson’s Total Rewards – with the goal of strengthening the culture of performance, recognition and employee well-being.
  • The key brand theme of “Moving You Forward, Health.Wealth.Self” aligns with CHR’s industry and resonates with employees.


Anecdotal feedback on the comprehensive, branded benefits guide is extremely positive from employees and leaders alike.

No items found.

More work

Evolving digital access for multi-generational workforce
Interactive digital for enterprise transformation
Driving virtual enrollment during COVID-19
Embracing a digital strategy for U.S. benefits
View all.