CULTURE AND VALUES

Bringing diversity and inclusion to life

Their story

A publicly-traded, packaged food company needed help refreshing their existing diversity and inclusion (D&I) strategy to extend beyond belonging—among their workforce of over 16,000 employees.

The stakes were high – D&I was top of mind for everyone at the company, especially leadership. The HR team needed a comprehensive and actionable plan to bring their vision and strategy to life quickly, amid the ongoing pandemic.

How we helped

  • Virtual listening forums
  • Employee personas
  • Stakeholder analysis
  • Narrative
  • Messaging
  • Visual identity
  • Communication tactics

Solution

The project team hosted a virtual listening forum with internal stakeholders to gather personal experiences and feedback about the company’s D&I efforts.

Findings from the forums, plus relevant secondary research, fueled the employee personas and stakeholder analysis. This was a key step to understanding the workforce – employees’ backgrounds, priorities, characteristics and why D&I matters to them.

The ROC team crafted a narrative and messaging, tying to the company’s vision, mission, and values. Then, they created a visual identity that complimented the company’s branding and mapped out tactics to bring the message to life, paying attention to existing forums and various employee touchpoints.

Results

Delivered components for short-term and long-term D&I strategy in 6 weeks.

"ROC has been a strategic partner to create communication strategies for our cultural transformation. In this specific project, their insights and perspectives on market dynamics were welcomed and translated into impactful recommendations to activate successful communication strategies for our diversity and inclusion journey."
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