After a major spin-off from Siemens, Evoqua, a 100-year-old North American-based water technology company was reborn as a natural resource startup with capabilities spanning the globe.
Now Evoqua, the new executive team sought to inspire existing employees and new recruits as they worked to reshape a longstanding division into an exciting standalone company—on a quick time-frame and targeted budget.
ROC created a new visual approach playing with water images and creative taglines to modernize HR materials and create an Evoqua Values book. The new look was anchored for both internal and external-facing communication efforts.
Revitalized recruiting platform and internal communications
New look showcased at NYSE to celebrate IPO