CULTURE AND VALUES

Bringing new identity to life post spin-off

Their story

After a major spin-off from Siemens, Evoqua, a 100-year-old North American-based water technology company was reborn as a natural resource startup with capabilities spanning the globe.

Now Evoqua, the new executive team sought to inspire existing employees and new recruits as they worked to reshape a longstanding division into an exciting standalone company—on a quick time-frame and targeted budget.

How we helped

Communication strategy
Employment value proposition
Employer branding
Employee focus groups
Executive interviews
Print brochure
Digital ads
Location signage
Creative direction
Content development

Solution

ROC created a new visual approach playing with water images and creative taglines to modernize HR materials and create an Evoqua Values book. The new look was anchored for both internal and external-facing communication efforts.