Bringing new identity to life post spin-off

Their story

After a major spin-off from Siemens, Evoqua, a 100-year-old North American-based water technology company was reborn as a natural resource startup with capabilities spanning the globe.

Now Evoqua, the new executive team sought to inspire existing employees and new recruits as they worked to reshape a longstanding division into an exciting standalone company—on a quick time-frame and targeted budget.

How we helped

  • Communication strategy
  • Employment value proposition
  • Employer branding
  • Employee focus groups
  • Executive interviews
  • Print brochure
  • Digital ads
  • Location signage
  • Creative direction
  • Content development


ROC created a new visual approach playing with water images and creative taglines to modernize HR materials and create an Evoqua Values book. The new look was anchored for both internal and external-facing communication efforts.


Revitalized recruiting platform and internal communications

New look showcased at NYSE to celebrate IPO

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