A new CEO, new owners and new global pressures shook up a 50-year timber company, a quality provider in a highly fragmented industry where many internal processes and operating capabilities remained unchanged for decades.
To capture new share and maintain economic strength, longstanding practices needed to change significantly and quickly, while keeping workers safe, competitors at bay and a strong family-first company culture fully functioning.
ROC provided hands-on communication support for regional leaders and intensified CEO communication across both salaried and hourly workforces.
100% reach across three continents in less than 30 days
New communication protocols in place and working across the company