Driving virtual enrollment during COVID-19

Their story

As the COVID-19 crisis spread across the U.S. in early 2020, The Art Institute of Chicago, a world-renowned arts museum, was already deep into planning the communication strategy for their springtime benefits enrollment.

With the pandemic changing work patterns and communication delivery options nearly overnight, the museum’s benefits team needed to pivot quickly, delivering enrollment without any of the traditional in-person and workplace-based activities they had relied on in prior years.

How we helped

  • Communication strategy
  • CHRO announcement
  • FAQs
  • Employee meeting presentation
  • Digital decision guide
  • Text messaging strategy
  • Home mailer postcard


When employees suddenly began working from home, ROC's recommendation to create a fully responsive digital guide for the upcoming enrollment cycle became a much more critical element in the communication plan. The team also added text message reminders, postcards to homes, and virtual office visits to replace the worksite-based elements that no longer made sense.


More employees made an active enrollment decision than in any prior years

More than 80% of employees used the digital decision guide

Nearly 20% increase in HSA participation

"I can't imagine doing this the old-fashioned way with people working from home. We couldn't have done it without you; one of the best enrollments ever!" - Human resources executive
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