At Schneider Electric, important benefits programs were communicated via print-based files and other traditional means, an approach at odds with evolving employee needs across a multi-generational workforce and the company's own forward-looking technology and sustainability mission.
Converting benefits communications to a primarily digital strategy with multiple access points worked across a workforce with diverse technology requirements. Showcased during annual benefits enrollment, the new assets helped the team exceed engagement targets and improved enrollment rates.
96% enrollment completion rate
52% CDHP enrollment
Over 1,100 video views
"U.S. Rewards" among top five global pages on Yammer
