To better serve their workforce, the HR team at Thermo Fisher Scientific launched a new shared services technology platform to more than 30,000 North American colleagues.
They needed high engagement to help embed the new technology across their multiple sites and many working arrangements — direct labor, manufacturing, sales, R&D and corporate employees — all in a quick timeframe.
Earning attention through a strategic multi-channel communication strategy while promoting a simple, clear value proposition helped capture word-of-mouth publicity and establish trust in and use of the new service platform.
92% colleague satisfaction with the new platform since go-live
4,500 chat interactions
Duplicated communication approach as the platform expands globally
