DIGITAL TRANSFORMATION

Fast launch for new shared services center

Their story

To better serve their workforce, the HR team at Thermo Fisher Scientific launched a new shared services technology platform to more than 30,000 North American colleagues.

They needed high engagement to help embed the new technology across their multiple sites and many working arrangements — direct labor, manufacturing, sales, R&D and corporate employees — all in a quick timeframe.

How we helped

  • Communication strategy
  • Messaging & positioning
  • Campaign concepts
  • Writing & editing
  • Print & digital brochure
  • Posters
  • Home mailings
  • Location signage
  • Site promotional marketing plan & collateral
  • Testimonial video

Solution

Earning attention through a strategic multi-channel communication strategy while promoting a simple, clear value proposition helped capture word-of-mouth publicity and establish trust in and use of the new service platform.

Results

92% colleague satisfaction with the new platform since go-live

4,500 chat interactions

Duplicated communication approach as the platform expands globally

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More work

Branding Total Rewards for attraction and retention
Bringing new identity to life post spin-off
Interactive digital for enterprise transformation
Responding to a health crisis with frontline workforce
View all.