Promoting text-based mental strength coaching

Their story

A B2C start-up needed to pivot in order to deliver B2B mental well-being services via a unique text-based coaching and counseling service.

Their approach attracted critical interest from a major, well-regarded U.S.-based employer, but they needed urgent help packaging and promoting the story of their services in a way that reflected the culture and ethos of this important new client.

How we helped

  • Communication strategy
  • Creative platform
  • Presentation
  • Graphic email
  • Virtual meeting support
  • Print collateral
  • Advice and counsel


ROC provided hands-on communication support for cross-functional HR and product team. Created collateral for a series of launch meetings using a new corporate-appropriate creative approach, graphic identity and storytelling.


Pilot launched on time

On budget

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