A B2C start-up needed to pivot in order to deliver B2B mental well-being services via a unique text-based coaching and counseling service.
Their approach attracted critical interest from a major, well-regarded U.S.-based employer, but they needed urgent help packaging and promoting the story of their services in a way that reflected the culture and ethos of this important new client.
ROC provided hands-on communication support for cross-functional HR and product team. Created collateral for a series of launch meetings using a new corporate-appropriate creative approach, graphic identity and storytelling.
Pilot launched on time