Our

thinking.

Understanding how people feel, think and act helps us create smarter communication strategies and solutions.

Our proprietary approach, TAANSA℠, combines the latest research in psychological safety, behavior design, neuromarketing and story science.

Trust.
Critical, yet difficult to establish in large organizations. Overcome skepticism by evaluating trust in voices and delivery channels.
Building trust
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Leadership messaging
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Channel strategy
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Employee feedback
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Manager tools
Affinity.
Leverage affinity with your brand and message by aligning mission and purpose — reflecting people’s motivation.
Forming affinity
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Employment value proposition
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Focus groups
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Narrative development
Attention.
The brain responds faster to emotion than information. Capture attention by appealing to the senses first.
Grabbing attention
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Marketing strategy
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Copywriting
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Digital graphics
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Video
Need.
Change happens when you empower people with the ability and motivation to do what you’re asking. Make it easy and purposeful.
Establishing need
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Audience segmentation
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Motive matching
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Story science
Solution.
Structure information in a way that helps people draw accurate conclusions. And take advantage of multidirectional communication.
Applying solutions
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Interactive digital
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Campaign strategies
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Educational tools
Action.
Aim for more than engaged employees — create ambassadors who see the vision and take action to support it.
Empowering action
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User testing
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Persuasive technology
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Engagement events

Insights

DIVERSITY & INCLUSION
5 ways to make your communications inclusive
Employee Communications
Finding your way: Earning trust in a distrusting world
DIVERSITY & INCLUSION
Commitment to Anti-Racism
Manager Communications
Message not getting through? Maybe you're not on the right channel